If website does no have SSL Certificate (Secure Sockets Layer)

If a website does not have SSL (Secure Sockets Layer), it will have the following negative impacts:

1. Insufficient Data Security: Without SSL encryption, the data transmitted between users and the website is in plain text, making it easy for hackers to intercept and lead to sensitive information leaks, such as passwords and credit card details.

2. Lower Search Engine Ranking: Search engines like Google prioritize websites with SSL. Therefore, websites without SSL may see a drop in search engine rankings, negatively impacting SEO performance.

3. Browser Warnings: Modern browsers (like Chrome, Firefox) will display a "Not Secure" warning for websites without SSL. This can cause users to distrust the website and potentially leave it.

4. Decreased Trustworthiness: Websites without SSL may be perceived as unprofessional or untrustworthy, which can affect users' willingness to make purchases or engage further.

5. Inability to Use Certain Features: Some payment gateways and browser functionalities (like PWA, HTTP/2) require SSL. Without SSL, these features may not work properly.

6. Google Ranking Decrease: Google has clearly stated that SSL is a significant factor in its search ranking algorithm. Websites without SSL are considered insecure, leading to a direct drop in their Google search ranking. Additionally, the "Not Secure" warning in browsers can affect click-through rates (CTR), further lowering the website's ranking and impacting overall traffic and visibility.

7. WhatsApp Link Sharing: WhatsApp may label links to websites without SSL as unsafe, displaying warnings or blocking the link entirely when users try to share them. This can discourage users from sharing the website through WhatsApp, reducing its reach and potentially affecting traffic.

In summary, SSL is crucial for a website’s security, user experience, SEO performance, and shareability. Lacking SSL can have negative effects on all aspects of a website.