Optimize for Local SEO:

• Google My Business: Claim and fully optimize your profile with accurate business info, images, and keywords.
• Local Keywords: Use “hardware store near me” and location-specific keywords on your website, like city names in titles and meta descriptions.

Content Marketing:

• DIY Guides & Tips: Publish guides on popular DIY projects or maintenance tips (e.g., “How to Fix a Leaky Faucet”). This attracts searches and builds authority.
• Product Spotlights: Regularly update with new product descriptions and include FAQs, which helps with ranking and satisfies common customer queries.

Optimize Product Listings with Schema Markup:

• Use schema markup for product details (price, stock status), making it easier for Google to display your products in rich search results.

Get Reviews:

• Encourage customer reviews on Google. Reviews boost credibility and improve local rankings.

Image Optimization:

• Use high-quality images with descriptive alt text, especially for popular items, which helps with visibility in Google Images.